I typically don't enjoy waking up early in the morning, whether it's to go fishing or watch Steve give the keynote address for the Macworld Expo (in fact, seeing as we had to wake up at 4:00 am to catch our flight down here, I avoided the situation entirely by not sleeping at all, hence, no waking up).
As a result, I head on down to the exhibition floor, help set up the booth, and either watch the keynote information on someone else's website (just like those of you who can't attend), or mosey on over to the curtained-up Apple pavilion and listen to the audio of the address.
It's a relaxing and therapeutic environment for me, the floor is not nearly as crowded as when the attendees are present, exhibitors are tirelessly setting up the final preparations for their booths, vacuum cleaners running over the last little bits of debris and there's an expectant electricity in the air as the last few minutes remain until all chaos breaks loose.
Oh, and apparently it's the iPhone.
